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US footwear and apparel retailers DTLR and Villa complete merger

RBR Staff Writer Published 21 August 2017

New York-based private equity firm Bruckmann, Rosser and Sherrill & Co. has closed a transaction with Goode Partners to merge DTLR and Sneaker Villa (Villa) into a combined entity.

The merger is expected to form a consolidated lifestyle footwear and apparel retailer. Financial terms of the transaction were not disclosed by the concerned parties.

The combined entity will have a considerable geographic presence through 240 stores spanning across 19 US states along with the District of Columbia. According to the parties, the merged retailer would have footprint across the East Coast from New York to Florida, the Southeastern US, the Midwest and Texas.

DTLR is a lifestyle retailer that sells street-inspired footwear, apparel and accessories through 107 stores and also on its e-commerce website. It has stores across 12 states along with Washington DC.

Villa on the other hand calls itself as a growing urban lifestyle retailer having 120 stores across 10 states.

DTLR CEO Glenn Gaynor said: “This merger will allow us to better serve our customers, employees and vendor partners.

“The combination will allow us to enhance the consumer experience by leveraging the best practices of both VILLA and DTLR.  By combining our talent and resources we can accelerate growth and expand our reach.”

DTLR and Sneaker Villa have store footprints that are complementary with hardly any overlap. Through their wider presence owing to the merger along with a fast growing e-commerce platform, the combined entity would acquire the strength of a national retailer.

The two retailers have partnership with leading footwear and apparel suppliers who are expected to leverage from their combined reach and improved operational efficiencies.


Image: DTLR and Villa have been merged by their owners. Photo: courtesy of stockimages/Freedigitalphotos.net.