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Superdry's Q4 revenue increases 12.4%

RBR Staff Writer Published 11 May 2018

British retailer Superdry said that its overall group revenue rose by 12.4% to £254.4m from £226.4mln in the fourth quarter, with full-year group revenue up 16% to £872m from £752m.

Store sales decreased by 6% to £86.1m in the 16 weeks to 28 April 2018 , compared to £91.6m a year earlier.

The company expects the underlying full year profit before taxation to be between £96.5m and £97.5m.

It also stated that full year statutory profit will be affected by non-cash impairment change of about £7.2m in respect of its last flagship store investment in Berlin Kranzler, which was made in 2015.

Revenue from stores category increased only by 3.4% yet the company expanded its store footprint by 14.8% and has also venture into eight new markets during the period.

For the next financial year, Superdry expects to generate high single-digit statutory revenue growth, led by double-digit growth in its capital light wholesale and online channels.

It stated that its commitment to future operating efficiency and increased scale of its key development markets are each expected to contribute to the moderate operating margin expansion.

Superdry CEO Euan Sutherland said: "Superdry has delivered another good year of brand revenue and profit growth as we have sharpened our focus on our successful Global Digital Brand strategy. We benefit from a clear brand positioning, an agile infrastructure that serves our global consumers through a truly multi-channel proposition and increasing operational excellence.

“Our multi-channel proposition means consumers can choose how they want to engage with the brand, allowing them to switch easily between our stores and our digital channels. 

“While the consumer environment remains challenging, we are confident that Superdry's reputation for quality, design detail and strong value for money, underpinned by our continued investment in the business, leaves us well placed. We remain focused on the growth opportunities ahead and confident in the quality of sustainable earnings growth we can deliver over the long-term." 


Image: Flag over the Regent Street Superdry Store in London. Photo: Courtesy of Alibearoly/Wikipedia.org.