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Stadium Goods teams up with Zalando to expand in European online market

Published 01 September 2017

Stadium Goods has partnered with Zalando to expand its online platform for fashion in the European market.

 From the High Street to High End with over 2,000 leading brands for men, women, kids and every occasion imaginable, Zalando is the ultimate online destination unlike any other. Through this unique partnership, Stadium Goods' incredible marketplace of hundreds of thousands of the most coveted sneakers and streetwear items will expand its reach to the European market with the power of Zalando. It will be available to customers in Germany first before it is going to be further rolled-out after a successful testing phase.

"As a leader in the sneaker market, we're excited to be partnering with Europe's premiere online shopping destination. We believe together, Zalando and Stadium Goods will offer sneaker enthusiasts the authenticity and selection European consumers have long been asking for," says John McPheters, Stadium Goods Co-Founder and CEO. 

As a result of the partnership with Zalando, Stadium Goods will now have the expertise to bring the brand's highest level of hard-to-find and authenticated sneakers, to the increasingly affluent sneaker aficionados in Europe. Via the Zalando Partner Program, brands and retailers can connect their own e-commerce stock to the Zalando fashion store, giving customers a broader assortment of products to select from. Articles are seamlessly integrated into the Zalando catalogue and shipped directly by Stadium Goods. For sellers at Stadium Goods, this partnership increases the visibility of the sneakers they're selling across multiple channels - Stadium Good's e-commerce website, flagship Soho retail store, as well as Zalando's European platform with more than 21 million active customers —expanding the reach of their sneakers to European consumers and fulfilling unmet demand. 

Carsten Keller, VP Direct-to-Consumer at Zalando: "Stadium Goods' presence at Bread & Butter makes it a truly unmissable event for the European streetwear cognoscenti and this exclusive partnership with Zalando's Partner Program positions us as a key destination for Europe's community of discerning sneakerheads." 

In Fall 2015, Stadium Goods ushered in the next generation of consumer retail with the unveiling of stadiumgoods.com, offering sneaker enthusiasts the most premium, innovative and customer service-focused approach to buying and selling highly coveted footwear, apparel and lifestyle goods.



Source: Company Press Release