Prada unveils new store image in Porto Cervo
Prada stores in Porto Cervo has come up with a new image for this season: an original design with a holiday vibe for better shopping experience.
Located on La Passeggiata, the stores have surface areas of 170 and 100 square metres respectively, and offer womenswear and menswear collections, accessories and footwear as well as a selection of special products.
The store concept combines the long-standing classic elements of Prada’s identity – its iconic black-and-white chequered marble floor and green cloth-covered walls – with natural materials such as teak wood, in a setting with a sunny atmosphere. The original white-and- yellow striped ceiling is a modern interpretation of the classic coffered ceiling.
The women’s space is flooded with natural light which filters through the large windows and wooden brise soleils. In the men’s shop, the brise soleils is also in the skylight.
The walls are covered with original, creative fabrics, some of which are printed with revisited classic patterns from the Prada collections. Products are displayed in a brightly coloured setting which can be modified to suit the season, creating a sophisticated yet laid- back atmosphere.
The engaging product display layout brings to mind the idea of a bazaar.
To complete the furnishings, rare design pieces such as metal tubing-framed wicker armchairs from the Fifties and rattan armchairs designed by Franco Albini create intimate spaces for relaxing moments of leisure.
Through this new image, Prada’s Porto Cervo stores convey the feeling of a luxurious, relaxing holiday in a setting that is authentically Prada yet also contemporary and new, even unexplored.
Source: Company Press Release