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Champs Sports opens new store in NYC's Times Square

Published 16 March 2018

Foot Locker's division Champs Sports has opened its New York location in Times Square.

Following the move from the brand's former Times Square footprint, the new multi-level property at 10 Times Square is nearly four-times the size of the previous location boasting 8,160 square-feet of premium retail space.

Designed to be flexible, "The Arena" layout allows Champs Sports and its vendor partners to tell key stories in new and creative ways, enhancing the customer shopping experience. Within this new layout, leading athletic brands will have elevated brand experiences with cross-category product offerings, allowing customers to easily navigate by brand and identify sought-after products more efficiently. The flagship will serve as a hub that demonstrates the brand's core values – We Know Game – embodying, celebrating and advocating for all those who participate.

Champs Sports VP and GM Bryon Milburn said: "At Champs Sports, we are always looking to bring the best retail experiences to our customers and to establish ourselves as the go-to destination to find leading athletic brands.

"The Times Square store offers the best assortment of the top brands that shoppers know, love and have come to expect from Champs Sports."

The new store has a prominent exterior presence with an LED display spanning 68 feet by 23 feet across prime Times Square real estate. Inside, there are four additional digital screens to allow for robust, interactive storytelling throughout the customer journey.

To complement its digital in-store presence, Champs Sports commissioned artist Andrew Thiele to create lasting brand visuals representing the spirit of New York City – from the five boroughs to notable landmarks, arts and sports teams.

Champs Sports will host a Grand Opening Celebration in late April, at which the brand will pay homage to the rich sports, music and lifestyle culture of the Big Apple. The event will include coveted kicks, special guests, live performances and community tie-ins.

The New York flagship is part of Foot Locker, Inc.'s ongoing commitment to be the premier destination for sneaker culture offering the hottest sneakers, apparel and accessories from brands including Nike, Jordan, adidas, PUMA, Under Armour, New Balance, Converse, Timberland, ASICS, Champion and licensed team apparel.

Source: Company Press Release